For example, in Canada it is illegal to show an alcohol ad if only one person actually consumes alcohol, even if everyone knows it is what is happening; whereas in countries like Australia it is very rare to see an advert showing someone not using. These different ideologies from these different cultures lead to a difference in the way people, young people and adults, behave. Teenagers, especially in this generation, are very dependent on technology, which is why advertisements and media depictions of alcohol use and abuse tend to connect with it almost more than words.