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Essay / Zamzows Case Study Summary - 1374
Zamzows could pursue the idea of selling its own product in its stores and seek legal advice to understand competition laws. They have already organized distribution to start marketing their own product. To avoid possible legal action, they must understand the laws that protect our sales market.5. List how you will implement each solution. How will you make your solution work?a. Arrange a negotiation meeting with IAMS to try to find a solution and possibly test the market to determine if individuals will purchase the Zamzows.b brand of dog food. Continue to distribute primarily to Zamzows as an exclusive distributor and communicate IAMS' goal to increase sales. It does this by distributing to areas in which Zamzows does not compete. Although it will be with its competitors Pet Co and Pet Smart, IAMS would like to distribute exclusively through them. If they choose to start competing in these new markets, they will be the exclusive distributor. (Implementation of the solution