Why Diversity is a Profitable Initiative: When aligned with organizational goals, diversity can be a powerful contributor to the organization's competitive advantage . (Best practices page 9)A diverse and inclusive organizational culture makes perfect business sense. Diverse, close-knit teams can make more creative decisions that allow a business to reach a broader customer base. By creating an inclusive culture where employees respect each person's unique differences, an organization expands its opportunities to serve its customers more effectively. When consumers feel represented and valued by an organization, they are attracted to it and are more likely to be loyal to that company. This increases the organization's bottom line and ensures a positive presence within its community. (Page 147 Leveraging Diversity) An inclusive and supportive organizational culture will have positive financial results. The money saved from cost reductions and improved HR ROI can be significant. In addition to reduced turnover, satisfied employees are more committed to staying with an organization. Their satisfaction translates into productivity in interacting with customers and providing a positive customer experience. (Conference board p. 8) Customer satisfaction can actually translate into a major revenue stream. Word of mouth, referrals, and support/maintenance purchases add up to a significant amount of after-sales dollars. General Motors once determined that a $50,000 Cadillac purchase could easily bring in $500,000, based on satisfied customers. (Conference Board, p. 8) In a 2006 census, Canada was shown to be one of the most ethnically diverse countries on the planet. The day...... middle of paper ...... accessible to all staff members. Additionally, there must be a commitment that all allegations or suggestions will be investigated and acted upon. The diversity message and its tools must be properly presented to front-line associates. A memo or mission statement on a company's website, or a required "Click and Learn" course regarding the company's diversity policy is simply not enough. There must be ongoing dialogue, education and encouragement so that all employees can grow and thrive. Difference must be celebrated and recognized. A diversity initiative must be integrated into a company's corporate social responsibility to enable it to survive management changes and employee attrition. Only when inclusion becomes a shared value within the organization does the diversity initiative become a company culture and not just a lifeless statement..