Strengths and Weaknesses of AmazonAmazon has more warehouses than any other online retail site. They also carry them all over the world, in more countries than any other online retailer. This gives them a competitive advantage as they are able to deliver the product to the customer faster and most of the time even overnight. This is certainly a sustainable competitive advantage for Amazon, as it is not a resource that will disappear or fluctuate based on price or availability. In addition to Amazon's excellent physical network presence with all its warehouses, they also have an excellent delivery network that allows businesses to sell their products through Amazon. Having many distributed warehouses allows products to be delivered faster and more cheaply than many small businesses. Small businesses sell their products on consignment with Amazon. Selling their products using Amazon's shipping and website services saves costs for small businesses despite paying fees.