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  • Essay / Testdec - 1815

    Consumer Products1) Consumer product companies are pushing the adoption of mobile enterprise solutionsTo meet the growing need for real-time connectivity with field sales professionals, enterprises Consumer products are adopting mobile enterprise solutions at a faster pace than ever before. According to a recent survey of consumer product companies by CGT magazine (published August 2013), 67% of companies surveyed have invested in mobile device management solutions. Companies are also focusing on developing mobile sales execution applications as a top priority to engage their sales professionals. Sales professionals are also integrating customer relationship management (CRM) tools with mobile platforms to access customer information in real time. However, data security risk and compliance issues remain the top concern for most businesses, threatening the pace of technology adoption in the industry. 2) Local manufacturing becomes the new consumer expectation in mature markets. The growing expectation of consumers to get the right product, always looking for something new, ecological concerns and the need for customization, are forcing companies to bring manufacturing back home. Companies now understand the importance of the “place of pride” in the minds of consumers that comes with manufacturing the product in a defined geographic, social and historical region. This allows manufacturers to differentiate their products and connect more effectively with their consumer base. According to a survey conducted by Perception Research, 2012; four in five (76%) U.S. shoppers notice “Made in USA” labels and are more likely to purchase that product. The “Again made here” concept which is catching up with consumers of my.... . middle of paper......alternative service offerings. Hotels are reinventing the use of event spaces and rental times throughout the day when not in use. Business travelers continue to increase since the economic downturn. world in 2009, have created a growing demand for places to rest and change between meetings and appointments. With more business guests seeking day-use rooms, hotels have found an opportunity to generate additional revenue by renting rooms for day-use periods. 3 to 12 hours worldwide. The cost of the room is 30 to 70% less than an overnight stay. For example, InterContinental hotels in France charge 150 EUR for rent or daily use, while an overnight stay costs between 400 and 500 EUR regionally. Although the US and UK markets are the most advanced in business-related micro-stays, the trend is spreading to many other markets in Western Europe and Asia..