He uses the people he is closest to as puppets to get what he wants. This can be explained using the principles of behavioral economics. Through priming, Claudius uses people so he can cover himself and keep a good appearance towards people while he gets his followers to do his dirty work. The first instance in which Claudius uses priming to get what he wants is in Act 2 of Shakespeare's Hamlet, Claudius uses two old school friends, Rosencrantz and Guildenstern, to come to Elsinore and spy on Hamlet and reporting each of his movements to Claudius (2.4. 40-41). According to Ariely, people are willing to work for free and for a reasonable salary (234). Here, during the initiation, Claudius insists that the school friends deceive Hamlet and try to gain his trust and report everything he tells them to Claudius. According to Dan Ariely, the study subject significantly understimulated his behaviors.