The world we live in is one of innovation and growth. The technology has developed and expanded significantly over the past few decades. The media are at the forefront of this development. Over the past several hundred years, media has grown tremendously. While print media has been a vital part of society for many decades, the Internet and other forms of media have revolutionized the way we receive information. This ranges from social media to television to movies, among others. Yet when it comes to climate change, the focus is on television. Although much of what people see and hear is accurate and valid, we must recognize the underlying purpose of all media:; media aims to convey a message to attract viewers. For many people unfamiliar with academia, the media is the primary source of information. The media can use various techniques such as framing to get their message across. By definition, framing is the media's attempt to focus public attention on certain issues. The media decide what position they want to take, then structure it to try to influence the perception of the news. Rather than telling the audience what to think about, he tells them how to think about it. This is the case with climate change. Climate change is a controversial and complex topic that has not found a winner in the debate it has become. Many scientists wonder why some people don't accept the science of the problem. It is for this reason that many scientists avoid media attention. However, the issue of climate change has not always been viewed from this perspective. At the turn of the 20th century, climate change was as foreign to humans as cancer was at the start of the 20th century. The ...... middle of paper ...... ilty of biased coverage on global warming. ^ Robbins, D. 2014. New report finds CNN, Fox News weakening public understanding of climate science. ^ Taddicken, Monika. 2013. Climate change from a user perspective: the impact of mass media and Internet use and individual and moderating variables on knowledge and attitudes. Journal of Media Psychology: Theories, methods and applications, Vol 25(1), 39-52. Weingart, P., Engels, A. and Pansegrau, P. (2000). Communication risks: climate change discourse in science, politics and the media. Public Understanding of Science, 9(3), 261-283. Climate change and the media: facts and opinions