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  • Essay / Disney Co. Analysis: Bob Iger's Leadership Style

    The new success of Disney Co. is primarily attributable to the change in leadership from a structural style at Eisner to a combination of human and symbolic styles at Iger. Although Eisner enjoyed much success with Disney during his 20-year tenure, his leadership style was outdated for the rapidly changing entertainment industry in which Disney operates. If anything, Iger provided a new perspective on how the company should move forward. the future. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Bob Iger's leadership style is a combination of two of the four leadership frameworks established by Bolman and Deal. This “multi-frame perspective” is a perfect approach for Iger as the new CEO. Although Iger had worked at Disney for a long time, it was clear that he individually did not possess all of the skills necessary to single-handedly push Disney into a new period of growth. Instead of trying to participate in every little transaction, he gave more autonomy to his colleagues to help him achieve his goals based on the needs of the organization. He even stayed away from potential negotiation meetings until the very end because he knew he had effective teams with the skills to get it done faster and better without him. He adopted a human resources framework of putting the needs of his colleagues before his own. As mentioned above, he gave them the opportunity to do their jobs well by stepping back, but made sure they knew he was there to support them through difficult times. This opportunity for autonomy helped counter the lack of motivation and commitment that began to arise during the film "Where's My Wow?" » by Eisner. period. From the start, he made it clear that he wanted more open communication within the company. By making morning meetings more casual, placing his office in a busier hallway, and bringing executive offices closer to his communication throughout the company, making it more welcoming. Since returning to animation and shifting its focus back to family, striking a deal to put Disney movies on the iPod, and creating a superior online presence, Iger has pushed Disney to a new level of growth . It was evident that he played a major role in the company's new growth as Disney's stock price jumped 51% in just his first 15 months as "Head Mouse." He also adopted a symbolic framework by leading by example and giving his colleagues a sense of belonging. purpose in their work. By giving his colleagues more autonomy, he allowed them to be more creative when closing deals. This is especially visible when Iger asked Peter Murphy, Disney's chief strategic planner, to strike a $70 million-a-year deal with Comcast. Murphy was able to close the deal, which resulted in Disney making more money than its previous deals. This framework is similar to the one used by Linus Torvalds in Linux. It gave programmers more autonomy to be creative, resulting in software that was more efficient than Microsoft's software. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay In conclusion, the combination of two or more leadership frameworks creates a more productive and efficient business that makes all employees..