Advertising ManipulationAdvertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These advertisements, as they are called, are an essential part of any type of media. They are broadcast on television, radio, in magazines and can even be seen on roadside billboards. Advertising allows media to be sold at a lower price, or sometimes for free, to the consumer. Advertisers pay media companies to place their ads in the media. Therefore, media companies make money through advertising, and the consumer can view this material at a significantly lower price than he or she would have gotten without advertising. The main objective of advertisers is to encourage consumers to buy their product. This particular advertisement, located in Sport magazine, attracts external followers. People who typically fall into this category of consumers are those who purchase items to fit in or to impress people. Sometimes advertisements can be misleading and cause the consumer to purchase the product for reasons other than those for which the product itself was designed. Advertisers influence consumers by directing the consumer to purchase that product rather than a generic product that could perform the same task, by directing the advertisement to a certain audience, and by developing the advertisement where it is visually appealing. Firstly, a Multi Tap consists of an L-shaped design with four ports to allow four Playstation controllers instead of the normal two. Multi Tap is useful for some Playstation games that allow more than two people to play. The layout of the Multi Tap advertisement attracts attention compared to other similar advertisements. The simple, black and white display of the ad stands out from other ads, which are generally bright and colorful. This way of presenting information provides a simplistic alternative to an otherwise complex world. The Multi Tap is then displayed in the center of the ad to draw attention to its unmistakable design. The advertisement makes readers believe that this device is so simple to use; Simply plug the Multi Tap into the PlayStation console and start playing. The ad also tells readers that with less connection time, Multi Tap allows more time to play. The words “KNOCKOFF MULTI TAPS.” NOW YOUR FRIENDS CAN SIMULTANEOUSLY KNOW WHAT A CHEAP BASTARD YOU ARE. are placed on a black background and underlined with large, bold, capital white letters.