The competitive nature of today's modern market makes advertising a golden tool to boost business as it engages people's emotions. Did you know that these ads work more with your emotions than with your logic? Advertisements actually work with something beyond our conscious mind, namely our subconscious. Here we will discuss the hypnotic nature of advertisements which aim to attract the audience to buy products by influencing their subconscious mind. The act of purchasing is based on emotion; we are programmed to behave according to the ideas that have taken root in our inner mind. The process of influencing people's subconscious is very illogical and different from common understanding. Understanding Different Mindsets to Advertise More Effectively Mindsets can be categorized into four parts: beta state, alpha state, theta state and delta state. The waking state is not good for touching people's emotions because their conscious mind is in action at that time. The subconscious mind based on emotions ...