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Essay / The secret that turned pencils into candles
Who would believe that one day a teenager, due to lack of money, would be able to create the largest scented candle company in the world? This is exactly how Michael J. Kittredge began his entrepreneurial journey. The year was 1969 and Kittredge was leading a typical teenage life at his high school. Involved in a rock band, Kittredge experienced his first disappointment when his dream of success as a guitarist evaporated when the group ended. Disappointed that his dream was over, Michael was seen without money, without much hope, and to make matters worse, it was Christmas time. “I was 16,” Kittredge said in an April 2007 interview with Decorative Gifts and Accessories magazine. . “My rock band had just broken up, I had no money and I needed a present for my mother.” It was while trying to find a solution to his problem that Michael unexpectedly began his career which, although he was not a rock star, would turn into a successful entrepreneur. With no money to buy the coveted Christmas present for his mother, Michael relied instead on his own ingenuity. Kittredge looked around and started collecting scraps from your house. It was with old metal bowls, used colored pencils, old milk containers and perfumes that Michael made his first candle. Although the problem was resolved in time for Christmas, his mother did not receive a gift. Kittredge's entrepreneurial side took over. The candle was eventually sold to a neighbor for 2 US dollars, and from that moment on, Michael's life began to change. After selling her first creation, Kittredge made a candle gift for her mother, but the desire to turn it into a profit-generating business remained in her mind. Michael, despite his lack of business experience and had no money, but he believed in himself. ..... middle of paper...... I come to the following conclusion: an idea is absolutely worthless! What matters is making it work! Every day I see myself and I see people postponing projects to try to find the right time to put them into practice now. We tend to stay in our comfort zone without wanting to go beyond it. With all these concepts studied, we clearly see that there is no right time, nor guarantee of success without risks, but the point of view can be formed when things and the way in which the scenarios are winning, we We need to be more creative and learn to deal with what is happening. we cannot predict. An entrepreneur doesn't always come in to try to fill an existing need, and Yankee Candle, E-bay, Starbucks, Staples, and many other companies have brought value where there was none before. Entrepreneurial thinking is exactly that: the opportunity to explore “uncharted waters” and make the most of them..