The media is everywhere and for this reason we cannot escape the influence of the media. The media is one of the biggest factors external to our lifestyles that affects how we feel about people with disabilities. Most recently, at the 2015 Melbourne Cup, main race winner Michelle Payne had a brother, Steven Payne, who had Down syndrome. There was a lot of publicity about Steven Payne because he was the strapper, which is an important role, including feeding and grooming the horse. This generated a lot of positive publicity for people with Down syndrome because it proved to society that people with developmental disabilities can live the same life as an average person despite their disability.