Experimental – Scientific Research Proposal:1.1 Introduction:According to the study of Johanson (2009), the process of internationalization of a company is a process that increases the involvement in the international market. Without studying the international market of a country, no company should start a business as it may lead to market and business failure. So, before starting a business in any country, certain strategies must be followed after analyzing the country in question. A business succeeds when it succeeds in the global market. Here, Mazda company is going to enter the Indian market as part of an internalization process to successfully expand its market in the global market. As it is a Japanese company, it has been successful in European countries and now wants to enter the Indian market. India is a developing country, car sales are increasing every year and the high population is also an important factor. Mazda therefore wants to expand its market by entering the Indian market. Certain analysis should be done before starting the business for successful launch.1.2 Problem Statement: The main research problem considered here is to establish a new market in a new country which is a new environment and unknown to the business . Now it has to search for the suitable location in India and the company has to research the dealers and distributors and the export costs. He must analyze the competition market.Company Country of Origin YearStudebaker India 1958Stutz US 1934Kaiser-Frazer US 1961Pontiac Germany 2008Oldsmobile US 2004Fig.1 Adapted: www.popularmechanics.comAs stated above all the companies failed in the Indian market . So certain strategies should be followed before entering the market.1.3 Rationale of the study: This is a detailed study on Maz...... middle of paper ...... if a company enters a new market, it can lead to huge losses. and business failure. Because before many companies from different companies like Studebaker, Stutz, Pontiac, Oldsmobile entered a new market without a complete market analysis and the result was failure of the companies. Many studies claim that market analysis is the most important for product and market development. Market analysis also helps in analyzing country economic growth, competitor analysis, market segmentation, market size, market targeting, development strategy and planning and market trends can be covered in new market analysis. Thus, the impact of non-performing market analysis before the development of a new market leads to the loss and failure of the company and its products and can also affect the brand image of the company and customers may lose the value of the company and its products..