We live in a consumer culture where products and services such as diet pills, slimming creams, weight loss products that tone fat without exercise, liposuction and cosmetic surgery, do not are just some of the popular methods that are promoted by advertisers to help people achieve their ideal body image. Advertisements draw attention to a multitude of ideologies by offering products and services that appeal to consumers who compel their bodies, minds, and souls to achieve the ideal appearance of beauty. Advertisements are everywhere we go, they are there on buses, billboards, in shopping malls, in magazines and many more. The advertisements all have the same goal: to promote and sell products and services that strive to help people, especially women, achieve a slimmer body, larger breasts, and a face accepted by society. Advertisements that contain beauty-related images sometimes depict negative effects on a woman's perception of her own body image and her idea of ​​what she should actually look like (Heyes 2007). This article will analyze several advertisements, their denotative and connotative meanings, where cultural and social context plays a role in how advertisements are produced and read. This article will explain how the effects of advertising on body image and size lead to dangerous and extreme options such as cosmetic surgery, diet pills and slimming creams, and finally bulimia and anorexia. This article will mainly focus on Korean advertisements, where beauty is pursued through extreme methods. Many Asian countries, especially Korea, are trivialized by their appearance because many are considered not beautiful enough. In Korea, plastic surgery has now become a major player in Korean culture, where com...... middle of paper ...... Heyes, Cressida. “Cosmetic surgery and television makeover: a Foucauldian feminist reading.” Taylor and Francois. 7.1 (2007): 18-29. Print.9. Kaleidoscope, Kaleena. "Fatty McFatterson Visits a Korean Weight Loss Clinic." kaleenaskaleidoscope, September 29, 2013. Web. February 1, 2014. .10. Kim, Violet. "Welcome to the plastic surgery capital of the world. Why Korea's plastic surgery tourism boom will only get bigger." CNN Travel. CNN, August 9, 2012. Web. February 1, 2014. .11. Willett, Megan. "Korea's plastic surgery obsession is a glimpse of the future [PHOTOS]." Business internal. MongoDB, June 6, 2013. Web. February 3. 2014. .