Even the most advanced marketing strategies can fail if they are not supported by appropriate logistics activities. It is no longer enough for the product to be defined with its best features, an attractive price and good promotion. These are undoubtedly important factors, but it will be difficult to sell this product without finding it on the shelves at the right time, in the right place and in the right quantity. We thus see the usefulness of space and time which are added values ​​to the product offered by the manufacturer, enriched by marketing but also additional logistical advantages. (Różycki, Bartosz, 2000). This essay clearly shows how marketing works with logistics, what connects them to customer service, and what makes Converse's statement true and valid today. According to the Council of Supply Chain Management Professionals (CSCMP) (Council of Supply Chain Management Professionals, 2013), logistics can be defined as the process of planning, implementing and controlling procedures for efficient transportation, storage and efficiency of goods, services and information from the point of origin to the end point - the customer - with the aim of meeting the demands of the consumer. Armstrong and Kotler argue that in today's global marketplace, it has become easier to sell goods and services than to get them directly to the consumer. Many businesses must decide how best to handle, store and transport their products or services in order to make them available to customers in the right assortments, at the right time and in the right place. (Armstrong, Kotler, 2013) Therefore, in order to ensure correct and free flow of products or services to the customer, it is necessary to share the link with marketing.Definition of ma...... middle of paper.... ..ze the identity of the logistics objectives with the marketing objectives. Drawing on the definition of marketing, presented by Phillip Kotler (Kotler, 1994) according to which marketing must be understood as the provision of the right goods and services to the right people, in the right places, at the right time, at the right price and using appropriate means. communication and promotion. Presented so far, the functions integrating logistics can be attributed to marketing activity. In the opinion of J. Witkowski, due to the importance of customer orientation in the business market, as well as the important role of orientation activities for the implementation of processes associated with the delivery of products to The customer hierarchy cannot be used in the relationship between marketing and logistics. Actions in these areas intertwine and complement each other.