This article explains how Tropicana redesigned its packaging and how it plans to bring back the previous version. This change was made in order to attract more customers to purchase the product.IntroductionThe source of this article was found on the New York Times online. Stuart Elliott. "Tropicana Finds Some Shoppers Are Passionate About Packaging". Accessed February 23, 2009. http://www.nvtimes.com/2009/02/23/business/media/23adocl.html?Why change?Tropicana has decided to return to its original packaging and symbol of one of the most popular products. organge juice strips. PepsiCo Americas Beverage division is changing its flagship product, Tropicana Pure Premium Organge Juice, because some customers did not like the new product design. One of the worst things about the Tropicana redesign was the loss of the famous orange and straw. They described the new packaging as “ugly” and “looking like a generic brand”. When I first saw the Tropicana juice packaging, I thought it was a store brand. Therefore, I did not purchase the product because I thought it would not taste the same. The new design made it more difficult to distinguish between Tropicana juice varieties. Many customers missed the old design which consisted of an organ with a straw in the middle. According to our text, “a company's external environment is made up of all the conditions and forces that affect its strategic options and define its competitive situation.” (Pearce and Robinson. 2009, p. 12). Customers who used Tropicana felt better about purchasing the original Tropicana because they said "the organge symbol meant to evoke a fresh taste." When you change the product packaging, most feel like the contents are middle of paper...there are no more ways to come up with new products to try. If customers are unhappy, this gives the company the opportunity to allow customer feedback and be able to change what they don't like about the product and improve it. Tropicana has been around for a long time and some customers are used to drinking this kind of organ juice. I know the customers did the right thing by expressing their opinion, because if they didn't the company would think the customers were happy with this new design when apparently they didn't like it at all. Works Cited Pearce J. and Robinson R. (2009). Strategic Management: Implementation and Control of Formulation (11th ed.) New York: McGraw-Hill Irwin.Stuart Elliott. "Tropicana Finds Some Shoppers Are Passionate About Packaging". Accessed February 23, 2009. http://www.nvtimes.com/2009/02/23/business/media/23adocl.html?