Failure to report unethical behavior by other coaches. Threatening behavior towards officials, referees and umpires. (DeSensi, 2010) Coaches who put their team and players first are coaches who value everyone as a person (Yanity, 2011). A good coach will teach life skills while developing each player's athletic talent (Yanity, 2011). With athletic participation at an all-time high, coaches have become an important component in the development of student-athletes (Yanity, 2011). It is important that coaches model moral and ethical behavior in all phases of their lives because young men and women look to these role models for guidance. Moral and ethical question: is coaching behavior that dehumanizes and endangers the integrity of sport deviant or normative? Position: Coaching behavior that constitutes behavior that dehumanizes and jeopardizes the integrity of the sport is deviant. Ethical and moral coaches follow the rules and exhibit positive sportsmanship. Put the interests of the team first. Report and discipline illicit behavior. Respect referees and officials. Use positive language with players. Correct bad behavior and provide examples of good