Fashion is everything to society and the media. The fashion industry has become a necessity in people's lives. Everyone wants to look great, feel fabulous, and feel like they fit in with everyone else. The urge and desire to wear certain things and look a certain way all comes from carrying the latest handbags, accessories, dresses, shoes, and the list goes on. But when does considering fashion in an individual's life go too far? Many don't think about where fashion materials are found or how the environment is affected by the mere existence of certain clothing items. Some might believe that these objects grow on trees. But this is clearly not the case. Although it would be nice. The fashion industry as a whole is known for its ecological problems caused by its lack of sensitivity to the environment, its ostentatious and unnecessary consumption of materials, the encouragement of a "throwaway" society and its problems of image that encourages women and young adults to look like a product. certain way of feeling “beautiful”. This is a problem that has grown in recent decades. Not only women, but men also feel the uncontrollable urge to do whatever it takes to look like the celebrities they see on television and on the runway. The idea that the materials used to make these desired objects could have caused the lives of animals or the destruction of mother nature does not occur to us. Countless people care about preserving planet Earth and keeping it healthy. The fashion world has been the target of much corruption. Clothing and clothing can be very deceiving. They may seem harmless and safe, but behind it all there is much more than meets the eye. Cotton consumes eleven percent of the world's pesticides. Which can be middle of paper......Christopher, Birtwistle, Greet. International retail marketing. Burlington, Mass. Elsevier Butterworth-Heinemann, 2004 >