In Kazakhstan, there are several health-related problems, such as high rates of smoking, alcohol and drug abuse. Although the prevalence of smoking decreased between 1990 and 2005, it can be said that the prevalence of tobacco cigarettes among the population of Kazakhstan remains a significant problem (Peto et al. 1996, 15; Gallagher et al. 2010, 36). According to Gallagher et al., although the prevalence of smoking in Kazakhstan is 26.6% (2005) and remains at a relatively average level, the prevalence of smoking among men (43.2%) remains one of the highest high compared to most European countries. (2010, 36). Additionally, alcohol consumption in Kazakhstan also appears to be a significant problem. Statistics from the WHO Kazakhstan profile (2004, 3) show that the prevalence of alcohol among adolescents is increasing rapidly, even faster than the rate of alcoholism among adults. There could be several approaches to solving this problem, one of them being the promotion of a healthy lifestyle, which includes anti-smoking and anti-alcohol campaigns and other specific regulations that could convince the people to give up their harmful habits. Additionally, these health campaigns and healthy lifestyle promotions should be carried out accordingly. This means, among other things, that it should include extensive use of media resources such as television, radio, outdoor and print advertising to encourage more people to give up their dangerous habits. It is for this reason that advertising techniques used in health campaigns are of considerable importance in health education. Although such campaigns are carried out in Kazakhstan, they may not all be effective enough. The aim of this trial is to evaluate the effectiveness of advertisements used in health education in Kazakhstan. In the middle of the article......1strj.jpg (accessed March 8, 2011)Vardavas CI, G. Connolly, K. Karamanolis, A. Kafatos. 2009. Adolescents perceived the effectiveness of the proposed European graphic tobacco warning labels. European Journal of Public Health 19 (2): 212-217. Google Scholar. http://scholar.google.com (accessed February 18, 2011). White V., N. Tan, M. Wakefield and D. Hill. 2003. Do anti-smoking campaigns aimed at adults have an impact on adolescents? The case of the Australian national campaign against tobacco. Tobacco Control 12(2): 23-29. Google Scholar. http://scholar.google.com (accessed February 18, 2011). You have the right to breathe clean air. Picture. 2009. http://www.lifestyle.nursat.kz/image/IOMtub/List-nas-rusj.jpg (accessed March 8, 2011)You have the right to breathe clean air. Picture. 2010. http://www.lifestyle.nursat.kz/image/IOMtub/List-nas-rusj.jpg (accessed March 8, 2011).