Company Name:• My company name is Starbucks. Company History:• Starbucks Coffee Company was founded in 1971. Starbucks Corporation was established in 1985.• Its first location was at Pike Place Market in Seattle. Today there are more than 19,000 retail stores in more than 60 countries.• Starbucks Coffee Company was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker.• Starbucks' purpose is to inspire and nourish the spirit human – one person, one cup and one neighborhood at a time. (Starbucks, 2014). Starbucks Company has an excellent balance between productivity and social integrity. Product: • In addition to quality coffee, Starbucks offers a variety of craft beverages, teas, waters, pastries, sandwiches and salads. Starbuck also has espresso machines and coffee makers in its retail stores. Starbucks also offers its customers novelty items. Target Market: • Many sites are located in cities to target educated and career-oriented consumers. Starbucks' primary target market is men and women aged 25-40 making up 49%, then young adults aged 18-24 making up 40% and children and teenagers aged 13-17 represent 2% of the market. Why your target market want to buy your product: • Adults buy our product because of the design, advertising and decoration of the company and high-end products. College young adults enjoy studying, going out, and meeting people. Kids and teens love to enjoy sweetened coffee drinks and whipped cream. How will they benefit from purchasing your product:• The benefit that the target market will get from purchasing our product is the quality of our products that they will be able to receive at home. , in store and on the go. They will receive whole products of the highest quality...... middle of paper ......tarbucks Prices too high? Business WeekOnline. Retrieved March 30, 2014 from www.businessweek.com/bwdaily/dnflash/content/jul2007/Starbucks Coffee Company (2014). Retrieved March 29, 3014, from http://www.starbucks.com/aboutus/overview.aspStarbucks Corporation. (2014). Accessed April 1, 2014 from http://www. invest.reuters.com/data/files/Company.pdfSWOT analysis. (2006) Ewing Marion Kauffman Foundation. Retrieved April 1, 2014 from http://eventuring.kauffman.org/eShip/appmanager/eVenturing.com/Wikinvest (2008). Starbucks (SBUX). Retrieved May 27, 2008 from www.wikinvest.com/stock/Starbucks (SBUX) - 154kYahoo Finance. (2008). Starbucks Reports Second Quarter Fiscal 2008 Results and Announces Long-Term Financial Goals for 2009 to 2011. Retrieved June 11, 2008 from http://bizyahoo.com/bw/08430/2008043006365.html