ArticleMiller, H. 2014, 'BlackBerry Brings Back Bold as Growth Remains a Year Away', BloomBerg, March 30, accessed March 30, 2014, SummaryMiller (2014) published an article on the interim measure currently taken by BlackBerry, who brought back a discontinued smartphone - Bold, in order to conform to and surpass customer preferences since their new devices are not ready at present. While BlackBerry has struggled to recover from continued financial losses over the years, attributed to increasingly intense competition and high global unemployment. Although BlackBerry CEO John Chen is confident in BlackBerry's future performance and development, as financial losses were lower in the last fiscal year, it is estimated that BlackBerry will not start and stop growing. to lose money ahead of fiscal 2016. .ApplicationThe economic environment has been at the heart of BlackBerry's current financial trauma, with fierce business competition playing a leading role. Due to the rapid development of economy and technology, the mobile phone market, especially smart phones, has boomed in recent years and seems saturated with the influx of a large number of mobile phone companies. phone. Some companies like Apple continue to release high-tech smartphones in order to compete with others, while Blackberry is still struggling to make a decision. Not only market competition, but also the delay in bringing advanced operating system to market and meeting customer needs (Gustin, 2013) leads to a steady decline in market share and public concern about...... middle of paper ......1102581765297>Porter, M. and Kramer, M. 2011, “Creating shared value”, Harvard Business Review, vol. 89, no. 1, pp. 62-77, accessed 20 August 2013, Rushe, D. 2013, “BlackBerry to lay off 4,500 staff as sales of new device plummet”, The Guardian, 21 September, accessed 1 April 2014, Schreck, A . 2010, “UAE bans BlackBerry services, Saudi Arabia follows suit”, Phys Org, February 13, accessed April 1, 2014, Seifect, D. 2014, “BlackBerry looks to the past to define its future » 2013, The Verge, March 28, accessed April 3 2014,