Comments and scores indicate that staff are unhappy with office communication. Currently, he communicates any issues that he feels need to change. In addition, he does not like electronic communication or meetings. Ben Williams currently has the negative feedback style. Some managers use this style to specifically inform employees of what they are doing wrong and how to fix it. This can be an effective form of employee feedback if managed correctly. Unfortunately, according to Mac McIntire, president of Innovative Management Group (McIntire, 2007): People who are criticized tend to go in the opposite direction from where the comments are intended to lead. People feel bad when they are criticized, not good. When employees are criticized, they tend to react negatively and withdraw into themselves rather than confidently step forward to change their ways. Criticism destroys people; it doesn't build them. It hurts their pride and takes away their dignity. This reduces the very