Seeking to capture the attention of millions of football fans, advertisers use Google and many other social networks to market their products online among sports fans. On the one hand, Google has helped advertisers by creating an online tool for its search product that places ads next to soccer-related results. This means that if someone searched for a video clip of a football game or simply clicked on a football-related video, the ads would play before they could watch the NFL. The ads will also appear in a small box next to where the football match scores are listed. Big brands are starting to take initiatives and partner with what Google has come up with. For one thing, Bud Light has gotten into digital advertising. So when someone goes to the Google site and searches for a specific football team, a Bud Light ad will appear before it and may feature a beer can with the team logo. Google's offering isn't the only football-related marketing program to be introduced, however: social networks are also joining in to help advertisers looking to capitalize on live events. Through research, it was found that many people flock to social media to talk about football matches. For this reason, advertisers are now looking to advertise on popular social media sites and apps. Competition for advertising dollars among digital players is intensifying, and popular social networks such as Facebook, Twitter and Snapchat play an important role. Twitter now offers several live event tools to advertisers. They allow brands to sponsor NFL-related clips. Snapchat is also seeking a partnership with the NFL to add a weekly Snapchat Story of football-related videos and highlights. According to a study, ...... middle of paper ...... football-related uses, or liking football-related posts, which allows advertisers to clearly see their target markets. But not only do these companies have target markets, but so do social networks. This article shows how social platforms such as Twitter and Facebook realized that online marketing to sports fans was a way to attract a greater share of digital spend from advertisers and targeted big brands by allowing them to advertise on their social networks. Many marketing topics have been covered in this article, but to summarize, everything is based on customer orientation and it can be seen that advertisers are following in the footsteps of the consumer because consumers have become so advanced with technology advertisers. have now understood that online marketing is important and have partnered with the most popular social networks and websites to attract customers..