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  • Essay / IKEA Case Study - 2216

    According to (Hofstede, Hofstede and Minkov, 2010), culture can be defined as being composed of “thoughts, feelings and potential actions” that all people carry within them. , which he describes as “mental programs”. Similarly, after conducting a large amount of research, Hofstede decided to divide cultural differences into five dimensions: power distance, individualism versus collectivism, uncertainty avoidance, masculinity versus femininity, and long-term orientation versus short-term orientation respectively. Put more details on these five