Many sects have unique and mysterious rituals and beliefs, which usually help to make the sect different, exotic, and seem somehow exclusive from the rest of society or other organized religions . This exclusivity also helps establish the cult's appeal to potential members; thus helping the cult leader attract and bring new members into the fold. What all cults, ancient or modern, have in common are certain key characteristics that they often use to attract potential adherents to the cults' guiding principles. One of these tactics is the use of propaganda. In the case of Jim Jones, it is his eloquent use of anti-American rhetoric during a turbulent period in American history. This helped Jones attract sympathetic members to his cause because they could identify with the social, political, and religious issues he spoke about. Unfortunately, once these members took the bait, they began to be slowly locked into the cult and methodically broken by Jones. This is what ultimately happened with the members of the People's Temple. Once an individual enters the cult, the cult leader may use isolation and propaganda tactics as a means of inoculating cult members against outside influences from society and their family members. The ultimate act of isolation and inoculation committed by Jones was to move his followers to Guyana with little or no warning to the cult members' families. In doing so, Jones cut his members off from society.