The vision of a company is at the heart of the business. It defines what a company wants to achieve and provides general direction on how to achieve its goals. Tesco's vision is to be the company most loved by the customers it serves, the communities in which it operates, its loyal and committed colleagues and its shareholders. Tesco's vision has five elements and each of them describes the type of business Tesco aspires to be. These elements are (Vision and Strategy, 2014): 1. Wanted and needed worldwide2. A growing company, full of opportunities3. Modern, innovative and full of ideas4. Win locally while applying our skills globally5. Inspire, earn the trust and loyalty of customers, our colleagues and communities1.2 ObjectivesTesco breaks down its vision into objectives in four categories: local communities sector, environmental sector, employment sector and commercial sector. Tesco further sets smaller, measurable targets within each category. In the first category, Tesco offers 365 scholarships to disadvantaged university students in Thailand (Creating Opportunities, 2013). In the second category, Tesco aims to halve the carbon emissions per square foot of its stores and distribution centers by 2020, to reduce its distribution emissions per case of goods delivered by 25% by 2020 and to have no carbon footprint by 2050 (Reducing our impact on the environment, 2013). In the third category, Tesco is offering 5,000 apprenticeships for staff in the UK in 2014 and plans to create 500 jobs in the UK for the long-term unemployed by 2014 (Creating Opportunities, 2013). In the latter category, Tesco's aims are to make major improvements to its UK stores. by 2017 and to open 450 convenience stores per year (B...... middle of paper ...... rules but as a framework to support its business. Tesco also has a code of professional conduct of the group as a guide on how to interact with customers, employees and suppliers (Annual Report and Financial Statements 2012, 2012 As a retail company, Tesco must be able to retain its customers and). to attract new ones. The best way to do this is to provide the best shopping experience. At the heart of it all is Tesco's belief in never taking anyone for granted. take care of their employees and colleagues with trust and respect and, in return, they will look after Tesco's customers (Our Culture, 2009). Tesco's corporate culture is reflected in the character traits of its employees. and colleagues Some of these characteristics are: Customer First, Passionate about Retail, Driven, Committed, Determined, Driven, Adaptable and Dedicated (What we are looking for., 2009).