In Fight Club, it is clear that the narrator's lack of sleep is the result of an artificial feeling. As he attends a cancer group and fight clubs, he begins to feel freer, but the looming torture of society is still there. Readers learn that the narrator is actually Durden. This split personality is the result of the narrator's lack of identity and the feeling that he must live part part with society and part thug. When Project Mayhem is created, he begins to completely lose himself and becomes entirely Durden. He believes that if the company is not stopped, the space will be filled with Starbucks and Microsoft. He plants bombs at major credit card companies in hopes of wiping out the debt and forcing the company to start from scratch. He is incredibly dissatisfied with self-preservation and believes that to be free, one must lose everything. This image is beautifully realized in the film when Durden kisses the narrator's hand, showing the burning skin to symbolize the necessary pain, despite the constant efforts of advertising companies to numb the pain. As Project Mayhem spirals out of control, some readers may become concerned about the message being conveyed. It seems that the violence never ends. This repetition and desire for physical pain is also used to represent emotional pain as the characters all try to understand what their masculine represents.