Leadership Effectiveness: Style and EthicsCulture is a powerful force in organizations. Leaders must build and share with their followers a vision adapted to the current culture and climate. Leaders must also recognize when an organization's culture no longer supports the mission. Target CorporateTarget is a corporate mainstay in Minneapolis, Minnesota. Target's mission is "to make Target your favorite shopping destination across all channels by delivering exceptional value, continuous innovation and exceptional customer experiences by consistently meeting our incremental expectations." Pay Less.® Brand Promise” (Target, 2014b, para. 3). Target bills itself as the best company ever and claims to be fast, fun, and friendly (Target, 2014a). Target's corporate culture includes annual awards-show-caliber sales meetings, celebrity meet-and-greets, and highly collaborative alternative work environments, such as Target Plaza Commons, a student union-style building featuring foyers, a table football, a basketball court and Xbox games. in IT at Target Corporate for two years, between the Missoni fiasco that crippled Target.com and the recent security breach. During this period, I also experienced the recall of a new pharmaceutical technology, an unsuccessful collaboration with Nieman Marcus, a questioning streaming video trial and a timid expansion into Canada. Beneath its veneer, Target practices a passive-aggressive sorority-style culture valuing relationships and collaboration, which, in Target parlance, means strong influence over execution. Posture is extremely important and personal branding is above all essential. Team members focus too much effort on keeping the culture alive and don't invest in projects that support the mission. Leadership failures in ...... middle of article ......ana, SO (2008). Leadership performance and outcomes are correlated with leadership styles and subordinate engagement. Engineering, Construction and Architectural Management, 15(2), 164-184. doi:http://dx.doi.org/10.1108/09699980810852682Palmer, DE (2009). Business leadership: Three levels of ethical analysis. Journal of Business Ethics, 88(3), 525-536. doi:http://dx.doi.org/10.1007/s10551-009-0117-xRoberts, SK (2011). Ethical Leadership: The Quest for Character, Civility, and Community. Interpretation, 65(3), 332-332,334. Retrieved from http://search.proquest.com/docview/879074486?accountid=38569Target. 2014a. Culture: Working at Target | Target businesses. Retrieved from https://corporate.target.com/careers/cultureTarget. 2014b. Target the mission, values ​​and stories behind them | Target businesses. Retrieved from https://corporate.target.com/about/mission-values