Comcast Corporation is the largest cable company, residential Internet service provider, and third largest residential telephone service provider in the United States by revenue. It is also the largest media and communications company in the country. On January 28, 2011, Comcast Corporation successfully acquired NBC Universal Inc, which was previously managed by General Electric Company (GE), an American multinational conglomerate. NBC Universal, Inc. was formed in May 2004 when it decided to merge with Vivendi. Universal Entertainment, one of the entertainment industry's leading media conglomerates. NBCU has a large, diverse, premier network including Universal Pictures, Universal Studios and Illumination Entertainment. Before Comcast purchased 51% of NBCU, 80% was owned by GE and 20% by Vivendi Universal. NBC Universal is the best part of the media ecosystem In December 2009, Comcast announced plans to acquire a majority stake in the NBC Universal media conglomerate from General Electronic. “Our decision to acquire GE ownership is driven by our sense of optimism about the future prospects of the NBC Universal Companies and our desire to capture the future value we hope to create for our shareholders,” said Brian Roberts, Comcast CEO (2009): The planned acquisition was scrutinized by activists and government officials; their concerns primarily related to the potential effects of vertical integration that the acquisition could create, as Comcast is also heavily involved in cable television and Internet services in much of the media markets. Through the acquisition, Comcast was clearly investing in content; This is a huge transformation for Comcast. This acquisition signals that they want to expand...... middle of paper ...... posted May 18, 2014, at http://www.nbcuni.com/corporate/about-us/NIKKI FINKE , E., & ANDREEVA, N. (2014). "Internal Comcast memo from NBC Universal boss Steve Burke reveals organizational structure under new owners". Deadline.com. Retrieved May 18, 2014 from http://www.deadline.com/2010/11/breaking-comcast-internal-email-from-nbc-universal-boss-steve-burke-reveals-new-organizational-structure/Peers, M., Jannarone, J., and Linebaugh, K. (2014). Comcast buys the rest of NBC's parent company. Online.wsj.com. Accessed May 18, 2014, from http://online.wsj.com/news/articles/SB10001424127887324880504578300432831438770Washington Post. (2014). Comcast and Time Warner agree to merge in $45 billion deal. Retrieved May 18, 2014 from http://www.washingtonpost.com/business/economy/comcast-time-warner-agree-to-merge-in-45-billion-deal/2014/02/13/7b778d60-9469- 11e3-84e1-27626c5ef5fb_story.html