A strategy in which the company offers relatively low prices to increase demand for its product and increase the market share of its product. In this strategy, a strategy has been implemented to gain a competitive advantage over comparable companies. It also helps to increase economies of scale by increasing the production volume of the product, while differentiation strategy is a strategy in which companies produce unique and quality products to increase the value of their market share, this which gives a competitive advantage to the company over others. businesses. Both strategies are very important for a company because a quality product at a lower price will create a boom in the market share of that particular company. Besides low-cost demographic segmentation: Separate a demographic market based on gender, age, household type, education level, and income. It is widely recognized that the advertising division can give the upper hand. By fragmenting the business sector, the organization will know the portions that recognize the demand, the association will be able to target particular fragments that can support its image and expand its profits. The promotional part will know the customer's need and, therefore, will encourage the development of an existing product or the passage of another product in the commercial sector. Thus, all these components encourage you to gain the upper hand over adversaries. CHAPTER 61. Define fragmented and consolidated industries. What are the differences between these two types of industries?Answer: A fragmented business is a situation in which no single company has a significant market share and each of the smaller companies represents only a small part of the total market competing with others. Consolidated industries where the market is dominated by a few large companies, each of which helps differentiate its products from the competition. Fragmented Industries: Weak border crossings due to low financial transactions. No room for expansive businesses. the business sector and will help achieve financial returns that divided businesses do not offer. Fragmented industries have limited creation and poor quality, unlike solidified businesses. Customers will be recognizable to products powered by combined companies rather than divided companies. Limited and low spending will be reserved for divided companies, while united companies will benefit from high subsidies. Direct broadcast flows are generally distributed in solidified companies, and there is little dispersion in divided companies. Merged companies can offer free items, while divided companies cannot. Creation expenses will be lower in consolidated companies than in divided companies