In industries where functionality is of predominant importance, such as in sports, healthcare, security and safety, wearable technologies have already been successfully integrated into clothing (for example?). This is not the case on a daily basis. Smart fashion is not yet mainstream consumer technology, and aside from a few exceptional examples (which ones?), electronically augmented fashion is generally known as illuminated outfits reserved for stage performances or other special events. In this article we discuss how Smart Fashion can be integrated into everyday clothing. What obstacles need to be overcome and what design requirements need to be met to seamlessly integrate interactive technology into fashionable clothing. An interdisciplinary design research project at the University of Applied Sciences in Trier formed the basis of our research. The research is based on cooperation between the Department of Fashion and the Department of Intermedia Design. It focuses primarily on psychological aspects of design as well as semiotic and aesthetic issues and will run until the end of 2013. The application of new technologies to existing products is often met with strong resistance, due to the fact that we have already a well-established concept of these products on a daily basis. artifacts. Alongside these conceptions, there are certain habits and behaviors linked to almost all the products we use, which are very difficult to question (a few references would be nice here). In particular, non-tech items such as everyday clothing are difficult to convert into high-tech products (or here). There are generally two ways to approach this dilemma (statement, i.e. ref. or research result?): The technology can physically completely disappear in a known product, i.e. a textile. In this middle of paper ......legally readable to the bearer due to the arbitrary nature of the symbolic representation, or the signals are invisible or imperceptible except to the bearer. Privacy level requirements may differ from private to public situations and must be defined by the user depending on the location or situation (why?). This is where great potential lies for ambient displays and other quiet (subtle?) technologies. In addition to analyzing the functional and psychological aspects of smart clothing, we investigated new methods for generating authenticity and providing individualizations using new technologies. Digital production possibilities ranging from CNC to 3D printing can produce highly individualized outfits, from modular systems to one-off series. Comparable to niche markets in the music sector, they will find their buyers, as Chris Anderson (long tail) explains).