The healthcare industry is positioned for the global market. Exponential growth in healthcare services for older people is expected. China's population over sixty is expected to grow by a third over the next twenty-five years. Although their culture views aging somewhat differently than the United States, they are interested in the attractive senior living options established here. Elderly care includes private care facilities, home health care, products, drugs and medical equipment. As the world's largest healthcare market, U.S. companies have made significant global inroads over the past two decades. These companies are able to offer additional services aimed at retirees and children who will also be responsible for their parents and potentially their grandparents. Johnson & Johnson (J&J) is an American powerhouse in the healthcare sector. It ranks 46th on Forbes' list of the world's largest public companies (DeCarlo, 2013). It has around sixty international sites. J&J has been involved in health-related products since 1886. The management structure is decentralized allowing for strategic operations based on need and location. There are four central business divisions: consumer devices, pharmaceuticals and medical products, and diagnostics. J&J has a strong presence in China and targets key health concerns, including those of the aging population. J&J is not the only global company positioned to meet China's healthcare needs. Emeritus and Merrill Gardens are two companies in Seattle, Washington that focus on senior care. These two companies met in Hong Kong with a group of global investors to discuss the development of the West for...... middle of paper ......e and the way to achieve them may be different when approached from a global perspective. perspective. However, the demand for medical services, supplies and senior living facilities is expected to grow. These businesses are consistent with Porter Diamond's strategic values ​​and will continue to have a strong economic position in the global marketplace. Works Cited DeCarlo, S. (2013, April 17). The largest public companies in the world. Retrieved from Forbes: http://www.forbes.com/sites/scottdecarlo/2013/04/17/the-worlds-biggest-companies-2/Market Presence. (April 3, 2014). Retrieved from Johnson & Johnson: https://www.jnj.com/caring/citizenship-sustainability/strategic-framework/Market-PresenceShobert, B. (February 19, 2014). The best business opportunity of the moment: global aging. Retrieved from Forbes: http://www.forbes.com/sites/benjaminshobert/2013/10/03/todays-best-business-opportunity-global-aging/