For the most part, business marketing involves graphic images. Today's world involves digital images. Images and graphics are essential to telling your story. Professional graphics are powerful tools that are sometimes overlooked. You will need to decide where you will undertake graphic design projects yourself or hire an experienced professional in the graphic design field. Your images will enhance your story, whether it's this story, your advertisement, your press release, or any other written correspondence your business participates in. There are some things that work and some things that don't when it comes to images. Quality is important. Choose a good quality image. Never use images that are unclear or look unprofessional. After all, it is your business that is being reflected. You also shouldn't place an image just for the sake of placing one. Too often, a company takes an image simply to place it in its story. This is not a good idea. You want your graphic or photo images to be relevant. By doing this, you will experience much better readability from start to finish of your story. If you have a logo, be sure to incorporate it into all your printed materials. Product and company branding is important and can be easily achieved using graphics in your articles. Brand and company recognition can lead to increased revenue, so learn how to make the most of it. Don't be afraid to incorporate relevant graphs and charts into your story. They can provide added value and interest. Don't overcomplicate them, as this will have exactly the opposite effect. Every business has all kinds of different printed materials, including: - Press releases - Advertisements - Business proposals - Website content - Newsletters...... middle of paper ...... enhance your business proposal with graphics and colors: - When making a business proposal, always include your company logo. - If you have a corporate color, make sure it is incorporated throughout your document. For example, you can subtly include a line between the text and the header in your company color. - Avoid using low quality, generic clipart images. This will do nothing for your business proposition. Don't add just for the sake of adding. It must have value.- Do not use overly complex or high-tech graphics as you will frustrate your reader and lose them.- Try to graphically illustrate an idea in a text.- Never put your graphics at the end of your document. .- Always consider your audience when adding graphics. Business proposals are important documents and they can be much more successful when you incorporate quality graphics and colors into your business proposal..