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Essay / Strategy and Action Plans for Panera Bread Company
IntroductionThis report outlines the action plans necessary to implement the Panera Bread Company strategy presented in the case study included in the Strategic Planning course. The following topics are covered in this report.Background of Panera BreadDiscussion of the case studySuggested action plan based on the strategy mentioned in the case studyComparison of the suggested plan with the actual plan implemented by Panera BreadSummaryBackgroundPanera Bread Company is specializes in bakery-cafes and is one of the largest catering companies in the country. UNITED STATES. The company also operates in Canada. The company operates in three business segments, including bakery-cafes, franchises, and fresh dough and other product operations. (“Annual Report 2012”, 2013). Case Study Analysis The case study had discussed the situation analysis and strategy of Panera Bread Company till the end of 2003. The situation analysis of Panera Bread company in 2003 can be summarized, using the SWOT analysis, in the table below. Strengths Vertical growth Horizontal growth pioneer of fast casual restaurants Social responsibility quality of its bakeries-cafes Growth of franchise operations Marketing weaknesses Opportunities Emerging market (fast casual restaurants)Customer satisfactionThreatsCompetitionPanera Bread Company aimed to continue its growth by developing both its company-owned bakery-cafes and its franchise operations. The company's strategy was based on differentiation and leveraging its competitive advantages, including the quality of its bakery-cafe operations and its cafe locations. Suggested Action Plan In order to implement the strategy adopted by the company and mentioned in the case study, the following outline for action plan is recommended. In the middle of the document......eport, " 2013).SummaryThe actual implementation of the company's strategy is very similar to the suggested plan. Panera Bread Company strives to achieve the planned goal by focusing on its distinctive advantages and achieving its strategic objectives. References: Hill, CW and Jones, GR (2013: Strategy Implementation in Companies Competing in a Single Industry). Strategic Management: An Integrated Approach (10th ed. , pp. 412). dam/. panerabread/documents/financial/2013/prxy-2013.pdf2012 Annual Report to Stakeholders (2013, April 18, 2014). documents/financial/2012/ar-2012.pdf