Imagine you are visiting New York City. Now imagine yourself in Times Square, New York City. As you stand on the sidewalk, looking up, you are overwhelmed by the influx of media surrounding you. At varying intervals, you are exposed to fashion advertisements and, a few seconds later, you are watching reports on international events. Continuing to watch, there are then more fashion, consumer marketing ads featuring Macy's, FAO Schwartz and countless others. Your only escape from this overwhelming bombardment is to completely ignore the constant change and influx. In a consumer-driven society, no positive messages are communicated. As American people, we are only exposed to goods or services that we supposedly need, when that need is actually a commodity or desire. Instead of focusing our energy on consumption, which seems to be our constant and unexplained need to acquire more, we, as a collective society, should focus on the long-term continuation of a lifestyle of sacrifice. That sacrificing some extras could, in a positive way, inspire innovation towards change. That the exposure we face, when it comes to advertising, could actually have an impact on those who watch. By watching, all exposed individuals can absorb a visual message, inspiring a shift toward action rather than a universal numbness to the visual stimulus. Bruce Mau, CEO of Bruce Mau Design, and an innovator, in many cases, parallels this concept of change to action. of this idea of ​​change through action. He is, among other things, believed to be one of the earliest influential minds in design innovation. What is meant by design innovation is not what most think, according to Bruce, Appreciative In...... middle of paper ...... using the technology we have at your fingertips, communicating a common vision, it is something intrinsically possible. Individuals coming together in unified groups, communicating through visual representation and implying a positive message, have more influence than any individual author, designer or speaker. His work has inspired generations to change and, collectively, we can all improve the way we currently live. Works Cited Hartman, Laura P. and DesJardins, Joe. (2011). Business Ethics: Decision Making for Personal Integrity and Social Responsibility. New York: McGraw Hill, p. 392-393. Veale Center, Case Western Reserve University, Cleveland Ohio (Producer). (2009). Global Forum 2009 Day 1: Keynote - Bruce Mau and workshop instructions [Theatre]. Available at http://www.youtube.com/watch?v=mHJ2kuqd86A&feature=player_embedded#at=605