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Essay / The Internet and the Way Society Consumes Media - 1499
Currently, our society is in the midst of a media shift. Even if traditional media remain necessary, online media find their place in consumer needs. It is important that professionals in the journalism industry take note and understand the direction this change is taking. Gaskins and Jerit (2012) contributed their research on this topic and introduced it by sharing: "These findings have important implications for researchers and industry leaders seeking to understand the changing nature of the environment media and its effects on the general public” (p. 191). The aim of this article is to be a starting point for understanding this changing nature. By answering the following questions, we are able to determine the direction of information on the Internet and its impact on the media consumer. Body: How will media meet the needs of these information consumers in the future if traditional media disappears? The Internet has changed the way our society functions on many levels. This includes the way our society consumes media, from traditional media to online media. There are a few types of media that have been considered to replace traditional printed information. In a study conducted by Natalya Krasnoboka (2002), he explains that online media is a copy of the original traditional offline media. The study continues to determine which online media are becoming predominant. Some of the main replacements for traditional media include online newspapers, news sites, analytical journals, Internet portals, and online forums (Krasnoboka, 2002). Of all the replacements, online newspapers most closely resemble the original traditional media. One of the advantages of an online article is the dialogue that can take place through comments. It can...... middle of paper ...... new media era: case study of text message selection in a news broadcast. Javnost-The Public, 14, 47-62. Gaskins, B. and Jerit, J. (2012). Information on the Internet: is it replacing traditional media? The International Journal of Press/Politics, 17, 190-213. doi: 10.1177/1940161211434640. Krasnoboka, N. (2002). Real journalism goes underground: Underground Internet: the phenomenon of online media in the former republics of the Soviet Union. Gazette: The International Journal for Communication Studies, 64, 479-499.Rogers, EM (2001). The digital divide. Convergence: The International Journal of Research in New Media Technologies, 7, 96-111. doi: 10.1177/135485650100700406. Sellnow, TL, Seeger, MW and Ulmer, RR (2002). Choas theory, information needs and natural disasters. Journal of Applied Communication Research, 30, 269-292.