The Internet has grown and evolved over the past forty years, making the world as we know it smaller. With advances in communications and with a variety of social networking sites (SNS; for definition and history, see Boyd & Ellison, 2007), restrictions can be unlimited. The use of SNS, i.e. Facebook, has been integrated into daily routines. Longwood University suggests that Facebook has brought great innovation to our society i.e. global communication at our fingertips, maintaining contact with old/new friends and updates on social networks, etc. However, SNS has a dark side and most people are affected by its negative behavioral impact. I will examine psychological insight into many negative cognitive behaviors in adolescence, resulting from excessive use of social media through Facebook. As quoted in May 2010, Mark Zuckerberg told Time reporter Dan Fletcher that Facebook's mission was to build a web where "the default is social" in order to "make the world more open and connected." Facebook was carefully created using “invisible algorithms and protocols to control the visibility of friends, news, items or ideas,” thus keeping the user interested and connected for longer. As one could read this as a positive statement, there are many negative psychological consequences, such as addiction. Research indicates from Wilson et al. (2010) that low self-esteem amplified the adolescent addiction process by repeatedly logging into social media. . Self-esteem is part of the self-concept. As cited by Eyesenck, MW (2013), when self-esteem is low, confidence and motivation are minimal in adolescence. As a result, addiction to social media connection leads to an increase in self-esteem, that is, confidence and motivation. Further...... middle of paper ...... University Press.12 - Eyesenck, MW (2013). Simply Psychology (Third ed., pp. 305-306). East Sussex, Psychology Press.13- Ehrenberg, A., Juckes, S., White, KM, Walsh, SP (2008) Personality and self-esteem as predictors of young people's technology use. CyberPsychology and Behavior, 11(6), pp. 739-741.14- Passer, M., Smith, R., Holt N., Bremner, A,. Sutherland, E. and Vliek, M. (2009). Psychology the science of the mind and behavior. 1st ed. Berkshire: McGraw-Hill Higher Education.15 - Phong Thai (2013). 25 very addictive Facebook games. [ONLINE] Available at: http://www.hongkiat.com/blog/highly-addictive-facebook-games/. [Last accessed January 7, 2014].16 - Elizabeth Cohen (2009). Five clues that you're addicted to Facebook. [ONLINE] Available at: http://edition.cnn.com/2009/HEALTH/04/23/ep.facebook.addict/index.html. [Last accessed January 7 2014].