But that doesn't mean businesses won't fail, and fail badly. It's not just small businesses that go bankrupt, but also large multinational corporations. Failures are usually linked to the translation of words or themes considered acceptable in one culture but taboo in another. Global marketing failures at word translation have been going on for days, but a few of them include Puffs tissues, Kentucky Fried Chicken, and Pepsi. Puffs handkerchiefs introduced these products to Europe, they discovered that "puff" is a German expression for brothel (Fromowitz). When KFC first entered the Chinese market, its famous slogan "finger licking is good", translated as "Eat your fingers" (Fromowitz). Another failure in the Chinese market was that of Pepsi, the slogan they invented for their product translating to "Pepsi brings your ancestors back from the grave" (Fromowitz). Other global marketing failures have to do with cultural norms. For example, when Gerber first introduced their baby products to Africa, they used the same packaging as in the United States, but they later discovered that most companies that sell products in Africa put pictures of what was inside on the package, because most people could. I haven't read (Fromowitz). The next example of global marketing failure proves that it happens to the biggest and best of them, namely Proctor and Gamble. Supervisor and