Technological impact. · Changes in market demand · Marketing strategy: - As a business grows and matures, it will need to change its marketing strategy to compete and grow with other businesses that challenge the current business. I will take the example of the automobile industry. In the industrial group there are many different competitors. Whether big or small, they are all fighting for a share of the country and the international market. Large businesses will have as much difficulty adapting to change as a small business. Indeed, a small car manufacturer that does not produce many cars will find that advertising a car on a small scale will probably cost it the same percentage of profit as a large company that needs to advertise on a large scale to continue to operate. In the automobile industry, manufacturers will constantly release new models and varieties of cars due to the intense competition to be at the top. There are seasonal changes in market demand; these become evident when looking at car sales figures. Car sales are highest when new car license plates are released in August. This high demand for new cars was because people wanted to have the newest cars and be able to show them off, as people tend to notice the new letter at the start of registration. The government has tried to stop this high demand for cars with new registrations by changing the registration twice a year. The letter also changes in March each year as well as in August. This might have been a good idea in theory, but in practice it is. This doesn't appear to have been paid for, as most people who buy a new car will tend to keep it for a year before changing it for another car. This is mainly due to the large sums required for road tax and car insurance. So people won't want to shell out more money for a new car, as well as taxes and insurance. As new models from other companies come to market, the demand for current car models will decrease due to the interest that few people have in the new model..